litfarm

Keith Thompson’s latest book, Gus Openshaw’s Whale-Killing Journal, started out as a couple of blogs (one on tripod and one on mindsay) and turned into a real-life dead-tree book. It’s a cool idea–drumming up readers for your project by releasing excerpts and supporting material and parlaying that into publisher interest (very possible, considering that your server logs record the number of unique visitors). It also mimics what’s been done for other popular media with ARGs (Cloverfield and Halo to name a couple) and similar ideas.

Loads of possibilities for self-promotion beyond the venerable chapbook.