Posts Tagged ‘self publishing’

reading less, writing more

Tuesday, October 7th, 2008

Here’s another article I’ve had bookmarked for a while, about how while Americans are reading less, we’re also writing more. Writing and self-publishing, that is. Last year saw a boom in the growing self-publishing industry to the tune of 400,000 titles–up from 300,000 the year before:

“As publishing has become less expensive, the urge to write my own self has become the opportunity to publish my own self,” said Gabriel Zaid, a Mexican critic and the author of “So Many Books: Reading and Publishing in an Age of Abundance,” a meditation on literary life in an over-booked world. Today, he added, “Everyone now can afford to preach in the desert.”

What gives? University writing programs, writing conferences and wide-spread blogging has made writing more accessible than ever before, and most importantly, an explosion of inexpensive self-publishing outfits, courtesy of everyone’s favorite online time-waster, the internet.

The good news: there are more books, and a greater variety, than ever before in our history. The bad news: most of them you don’t want to read.

The article examines the relationship between self-publising companies and mainstream booksellers, including online and brick-and-mortar operations. Home-made books are finding their way to the shelves, albeit slowly. It’s worth a read.

(thx, NYT Books)

self-published memoir shortlisted for PEN

Thursday, October 2nd, 2008

File this under Things I Meant to Post in April. The PEN/Ackerley, that is, but nevertheless, very promising for the growing respectability of self-publishing.

For the first time, a self-published author has made it onto the shortlist for the prestigious PEN/Ackerley prize for memoir and autobiography. Jane Haynes’s Who Is It That Can Tell Me Who I Am? is an unflinching journal of her life a psychotherapist, revealing as much about the author as her patients.

The award is for literary autobiography (first time I’ve heard that term, but I like it) written by an author of British nationality and published in the UK in the previous year. The prize is judged by Michael Holroyd, Francis King, Colin Spencer and chair Peter Parker. I wonder if the rest of them know about Spider Man?

self-publishing boom

Friday, March 28th, 2008

Ack! I’ve been neglecting the litfarm lately–things are crazy at my day job–and I apologize for that. I’ve got over a dozen posts in the queue, but they all need some attention first. In the meantime, to hold you over, The Guardian has an article about the boom in the self-publishing industry.

While definitive figures on sales generated by self-published books are hard to come by, there are estimates that they could be well into the billions of dollars. A report, Under the Radar by the Book Industry Study Group estimated that non-calculated sales by smaller publishers and self-publish companies could be as high as $14.2bn (£7.3bn) in 2005, the last year statistics were available.

A quick look at Lulu’s list of best-selling fiction has an author who turned his self-published novel into a book deal with St Martin’s. Admittedly, he writes somewhat Christian fiction, which is a market that’s been under served by traditional publishing houses, but even so it’s encouraging.

Another interesting site mentioned in the article is Wowio.com, an online store that sells nothing but ebooks.

So go read that. When you’re done, there ought to be some more posts here.

1,000 true fans

Wednesday, March 5th, 2008

A lot has been written about the long tail, and how internets is workin’ for businesses like Amazon, who make a good deal of their money off niche sales that are possible because of the large number of customers they can reach with internets. Good old internets.

But you’re probably wondering, What Can Internets Do for Me? Kevin Kelly’s recent blog post 1,000 True Fans aims to find out. The short version:

A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author – in other words, anyone producing works of art – needs to acquire only 1,000 True Fans to make a living.

His argument is compelling. He says that the True Fan is someone who will read everything you write, go to all your concerts, buy the t-shirt, everything. If you figure that a True Fan is going to spend $100 per year doing this, that’s $100,000 of income for you, the artist. This works especially well for musicians, who have concerts, t-shirts, mp3s and related swag, but check out the angle for an author. Say your novel is selling for $15. Whether you’re providing a print-on-demand title or have a publisher, if you can get the word out to your 1,000, that’s $15,000 in sales at the cost of keeping a blog, an email list or a forum. That’s enough to make a first-time author significantly more attractive to a potential publisher.

And one thousand is a relatively small number. If you managed to get a few hundred a year, you’d have your thousand in under five years. As I mentioned in an earlier post, word of mouth is still the number one way publishers sell books. That’s 1,000 words. Of mouths. Or just mouths.

It’s a lot, is what I’m saying.

The article also talks about Street Performer Protocol (a term I was familiar with as “ransomware”) and other alternate methods of funding creative projects, including Fundable, a site built to handle the tricky business.

how to get rich as an author: pirate yourself

Sunday, February 10th, 2008

So says Paulo Coehlo, who when his publisher was none too keen about distributing digital versions of his work, set up a blog, Pirate Coelho, to help fans find P2P downloads. What was the effect? Sales. In a speech at the Digital, Life, Design conference in Munich he talked about how uploading the Russian translation of The Alchemist made his sales in Russia go from around 1,000 per year to 100,000, then a million and more. Here’s a link to a blog post with video of the speech on torrentfreak.com.

Why does it work? From the Guardian book blog:

… giving away free digital copies of books makes a lot more sense that giving away free digital copies of music. Downloading a couple of chapters allows you to see how much you might like an author unknown to you. The point being that most of us who like what we read are then likely to go on and purchase the physical copy of the book, because so few of us have the stamina to read an entire book from a screen.

Coelho is one of the biggest names I’ve heard of adopting the strategy espoused by Cory Doctorow, et al. My guess is that we’ll see free sample chapters as a mainstream marketing strategy in a year or two, if not complete works. Good news for writers just starting out: setting up a torrent of your novel could emerge as a viable (and cheap) way of bootstrapping yourself into a publishing contract.